In an October 2017 issue of Wired General Motors announced it is ending its relationship with gasoline and diesel and that it is working toward an all-electric, zero-emissions future. which starts with two new, fully electric models in 2018—then at least 18 more models by 2023.
In recent months, Volvo, Aston Martin, and Jaguar Land Rover have announced similar moves.
The new all-electric models will be a mix of battery electric cars and fuel cell-powered vehicles.
The Trump Administration may be moving to roll back fuel efficiency requirements in the US, but the rest of the world is insisting on an electric age. France, Great Britain, the Netherlands, and Norway have all said they plan to ban the sale of gas and diesel cars in the coming decades. More importantly, China—the world’s largest car market—and India, a rising star, plan to join them.
GM intends to grab as large a slice of the Chinese market as possible. It has previously announced plans to launch 10 electric or hybrid electric cars in the country by 2020. This summer, it started selling a two-seat EV there, for just $5,300. Last year, it sold more cars in China (3.6 million) than it did in the US (3 million).
The crucial question for the American automaker will be how, exactly, to make money from all these cars. By one report, GM loses $9,000 on each Chevy Bolt it sells. Reuss’ strategy hinges on bringing costs down thanks to steadily dropping battery prices, more efficient motors, and lighter cars. Massive scale and global supply chains helps, too. “This next generation will be profitable,” he says. “End of story.”
Over the past decade, the Detroit giant has positioned itself for a different sort of future. First came the hybrid electric Chevy Volt. Then came GM’s great coup, the Chevy Bolt, the 200-mile, $30,000 electric car that hit market long before Tesla’s Model 3. GM is seriously pursuing semi-autonomous and fully driverless cars. It offers the first car on US roads with vehicle-to-vehicle communication capability. Now, it talks about its plans to eliminate vehicle pollution, congestion, and traffic deaths.